is more than a collective — it’s a mindset. Born from rebellion and raised on resilience, we tell the stories of kids who grew up between cultures, where survival meant turning nothing into something. Through the lens of the third eye, we view the world spiritually, consciously, and creatively — honoring our roots while shaping our own reality. This is for the ones raised by immigrant households, who carry legacy and revolution in the same breath. Welcome to Third World — rebels with a cause.

Listen up.

Earlier this year, Reuben Vincent teamed up with 9th Wonder to drop Hit Me When You Get Here—a soulful, sample-heavy mixtape that gave fans a taste of their full album coming this fall. Packed with emotion and sharp lyricism, Reuben reflects on life, love, and legacy over 9th’s signature boom-bap beats. Standout tracks like “God’s Children,” “Mama’s Prayer,” and “The Way (You Love Me)” showcase his depth and storytelling. Fans and critics alike have called it his best work yet—raw, honest, and timeless.

★ Where roots run deep and visions run wild ★

★ Third eye open. Third world born ★

★ Where roots run deep and visions run wild ★ ★ Third eye open. Third world born ★

Work 

Recent

In case you missed the movement…

dreamvillefest Recap

COOKING WITH THIRD | The General Admission Vlog | Ep. 3

PBS: SHAPED BY SOUND

Meet The Members

  • Reuben Vincent

    CEO /Artist / Creative Director/ Designer / Producer

  • Jalani Maxwell

    Graphic Designer / Director / Model

  • Jonny Kaine

    DJ / Fashion Designer / Creative Director / Stylist

  • NuKu Muingbeh

    Photographer / Creative Director / Producer

  • Abdul Yates

    Creative Director / Producer / Stylist

want to work

with us?

Lets go! We would love the opportunity to collaborate with you on your upcoming project. Please feel free to get in touch to arrange a meeting at your convenience.